Description:
The Tactical Marketing Handbook
The first and only comprehensive guide to tactical marketing, this book serves as an essential resource for professionals seeking to enhance their tactical marketing strategies.
By delving into proven methodologies, it equips readers with the tools necessary to effectively engage target audiences and optimise conversion rates.
With a focus on actionable insights, this guide is a vital addition to any marketer’s library, providing you with a competitive edge in today’s dynamic marketplace.
In summary, The Tactical Marketing Handbook gives you practical ways to win more customers and sales.
Despite the many books on marketing, tactical marketing has been overlooked for far too long. Yet tactics are more actionable than marketing strategy.
The Tactical Marketing Handbook outlines 91 ways to boost engagement, gain loyalty and boost revenue; and it offers a step-by-step guide to 49 of them. Here’s what you get:
- 14 methods for creating successful new products
- 13 communication tactics
- 7 things you should do to enhance your product or service
- 10 ideas for planning your marketing
- 7 tactics to make your customers happy
- 6 solutions for beating the competition
- 12 ways to increase your price and boost your revenue
- 20 ideas for promoting your products
- 5 ways to run a Sale
- 17 “must-have” actions to enhance your online effectiveness
With dozens of case studies, the book focuses on actions that will generate results, whether you’re seeking more awareness, a stronger brand identity, or just more income. The Tactical Marketing Handbook is your toolkit for success.